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DePalma Hotels and Resorts
Case Studies

Case Studies

Hands-on management that has turned hotels into thriving businesses. Our case studies show tailored strategies that improve guest satisfaction and drive growth.

Delta Hotels by Marriott Somerset
Pre-opening & development

Somerset, NJ

DePalma Hotels and Resorts was chosen to lead the opening and final development of this full-service Marriott property. Under DePalma's guidance, the hotel received the MINA & Full-Service Conference Award for "Best Hotel Opening for 2022," and in 2023 it was recognized as one of the Top 10 Deltas in North America for its GSS scores.

Drawing on deep leadership experience, the DePalma team managed the pre-opening phase and ensured a smooth transition to full operations, with a heavy focus on group sales and business transient.

Delta Hotels by Marriott Midwest City
Management takeover & turnaround

Midwest City, OK

DePalma Hotels and Resorts took over management of Delta Hotels by Marriott Midwest City from a major hotel management firm. At the time, the hotel was in the bottom 25% for service scores and had failed its brand audit for five years.

Since the transition, GSS scores have improved dramatically, earning the hotel a spot among the Top 10 Deltas in North America, and the hotel passed its brand audit and achieved "Clear" status for the first time. The sales team adopted Marriott platforms such as GroupSync and QuickGroup, increasing group and catering revenue, and stronger local and global account relationships drove a 65% increase in business transient revenue.

Extended-stay hotel, Odessa
Competitive market performance

Odessa, TX

DePalma Hotels and Resorts took on management of an extended-stay hotel in a highly competitive lodging market. Through targeted sales and marketing, personalized guest experiences and a focus on operational efficiency, the hotel consistently led its STAR report competitive set throughout DePalma's management tenure.

The team exceeded fair share in occupancy, average daily rate (ADR) and revenue per available room (RevPAR), establishing the hotel as a leader in its market.

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