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For hotel developers

Development Assistance

An operator in your corner from early planning to opening day: brand relationships, technical guidance and a team ready to run the hotel.

We don’t build hotels. We help the people who do. Developers bring DePalma Hotels & Resorts in early to choose the right brand, work through the franchise process, review plans from an operator’s point of view, and open the hotel ready to perform.

Decisions made during development shape a hotel’s results for years. Having the people who will operate it at the table while those decisions are made saves time, money and rework later.

How we help

Support at every stage

Brand selection & relationships

We help match the brand to the market and the deal, then work with brand development teams through the franchise application and agreement. Our team has operated Marriott, Hilton, Hyatt, IHG, Wyndham, Choice and Best Western hotels.

Technical assistance

An operator’s review of plans, layouts and specifications against brand standards and day-to-day operations, so issues get solved on paper instead of after opening.

Market & financial projections

Market research, operating projections, cash flow and capital plans to support financing and investment decisions.

Conversions & reflagging

Guidance for existing hotels changing brands, from the property improvement plan through the reflag and relaunch.

Pre-opening

Hiring, training, systems setup and a sales launch that builds a base of business before the doors open.

Management after opening

When the hotel opens, the same team can manage it, so nothing gets lost between development and operations.

Track record

Openings, projects and conversions

Delta Hotels by Marriott Somerset
Pre-opening & development

Delta Hotels by Marriott Somerset, NJ

DePalma Hotels and Resorts was chosen to lead the opening and final development of this full-service Marriott property. The hotel received the MINA & Full-Service Conference Award for “Best Hotel Opening for 2022,” and in 2023 it was recognized as one of the Top 10 Deltas in North America for its GSS scores.

Read the case study

Currently in development

  • Tapestry Collection by Hilton Midland, TX
  • Hampton Inn & Suites Forney, TX
  • Hyatt House Odessa, TX

Brand conversions underway

  • Ramada Las Cruces to Delta Hotels by Marriott Las Cruces, NM · Q1 2028
  • Travelodge El Paso Airport to Aiden by Best Western El Paso, TX · Q1 2027

Planning a new hotel or a brand conversion?